What is content marketing, anyway? Content marketing focuses on creating and sharing valuable, relevant, and consistent material to attract and retain clearly defined audiences. It can take the shape of infographics, web pages, blogs, white papers, podcasts, videos, presentations, or books.
CarsonGrace Creative partners with companies to help with each step of content marketing, from strategy and planning, to creation of purpose-driven material, to search engine optimization. We also provide ghostwriting services—crafting text, speeches, articles, and other content credited to you.
CONTENT STRATEGY
make a plan for Consistent and efficient content creation.
Content strategy is slightly different from a content marketing strategy. Where a content marketing strategy addresses your larger company story, a content strategy is the nitty-gritty plan for creating and publishing content. Your content strategy should evolve in consideration of regular review of the data you collect from email campaigns, website analytics, and social media engagement.
Who is it for?
Content strategy is for any business that plans to create and publish content as part of their overarching marketing strategy. CarsonGrace Creative can help you:
Map customer journeys
Leverage technology to distribute content
Document and communicate your strategy to stakeholders
Manage content as a business asset
CONTENT + COPYWRITING
content that brings value to the page, and copy that’s worthy of your audience’s attention.
How often have you sat down to write a blog post only to spend two hours rereading and rewriting the same three sentences? How long does it take you to craft the perfect statement to promote your new product? Writing is hard.
Translating ideas, opinions, and information into compelling content can be can be downright onerous.
Who is it for?
Our content creation services are for busy entrepreneurs and business leaders who don’t have the time or creative energy to execute consistent content that will engage and pique the interests of your audience. For businesses that struggle to get their message across and don’t have the bandwidth to be up-and-up with SEO and marketing trends, our copywriting services clearly and cleverly promote, advertise, and market your offerings to your people.
Content that makes communities of audiences.
Copy that sticks to the hearts and minds of humans.
Search Engine Optimization
Improve your content ranking in search results
SEO is best described as the method of increasing the quality and quantity of visitors to your website through unpaid, relevant listings of your content on search engine results pages (SERPs). SEO influences how search engine robots deem your content as relevant and popular in search results.
CarsonGrace Creative develops SEO strategies that cater to constantly-evolving search engine algorithms without sacrificing the usefulness and attractiveness of your content to human beings—because people drive your bottom line, not robots.
Who is it for?
SEO is for clients looking to effectively and intentionally engage their audiences. Our services include:
SEO strategy
Keyword research
Content creation
Link building
Monitoring and reporting
carsongrace creative puts in the work and time required for long-term SEO value, leaving you to focus on all the good stuff that comes from connecting with the right people.
GHOSTWRITING
Guiding ideas and concepts into material credited to you
Ghostwriting is the art of creating content in someone else’s voice and tone. Words, sentence structure, and punctuation are carefully chosen to reflect the nuances of how a person expresses themselves and their ideas. Authorship of the content is then credited not to the writer, but to the client.
Who is it for?
A person’s nuances, as well as their perspectives and narratives, take time to learn, which is why the ghostwriter-client relationship is vital. CarsonGrace Creative works with people who
Understand and value long-term working relationships
Want to publish content in their voice and be credited as the author
Need to inform, educate, and engage with their audiences
Lack the time, patience, or skill to write