Your company’s brand is the compass that guides decisions, action, and team members to consistently align with company-wide values, principles, and goals.
Businesses that have a solid brand are confident, trustworthy, dependable, and agile. Brand solidifies with time—consistency and continuity playing a vital role—and becomes the experience that customers, employees, vendors, and influencers have with your business.
Brand strategy is one part of a four-part branding process.
Strategy—identify your target audience(s), set goals, and create a plan to reach your people
Visual identity—representation of your company’s personality, tone, and voice
Messaging—consistent narratives that reinforce your company’s purpose, values, and principals
Guidelines—ensures consistency across marketing channels and audience interaction
Who is it for?
Brand strategy is for everyone. No matter your company’s size or age, our brand strategy services will help you navigate the marketplace with sure-footedness; they will ensure your business establishes a reputation for dependability, agility, and leadership.
What can I expect?
CarsonGrace Creative conducts a thorough discovery process to learn as much as we can about your business and its industry. We work closely with you and your team to understand strengths, weaknesses, and opportunities, using this information to build a brand that creates emotional connections, engagement, loyalty, and competitive awareness.
brand strategy Services
Target Audience Identification
- Consumer research
- Consumer polls + interviews
- Industry research
- DELIVERABLE: Two target audience personas
Competitive Positioning
- Industry market research
- Competitor analysis
- SWOT analysis of products + services
- DELIVERABLE: Differentiation report
Brand strategy is best completed all at once, but we understand that small businesses and startups sometimes need to eat the elephant one bite at a time.
Let’s discuss your needs. We’re happy to accommodate!
Marketing and branding are often confused with each other, many people using the terms interchangeably.
We’re setting the record straight—right here, right now.
Branding is the process of establishing your company’s culture—its unique tone, voice, and personality.
A company's visual brand reflects that culture.
Before anyone clicks on your About page or learns your company story, they form perceptions and assumptions of who you are and what you're about based on your logo, or mark. A great visual brand implies marketplace position. It validates a company's professionalism, experience, and trustworthiness.
With our excessively visual culture, it's more important than ever to give attention to your logo and brand assets. A slapped-together logo can result in your business being overlooked or ignored, never mind calling into question its professionalism, purposefulness, and longevity.
Design matters.
CarsonGrace Creative is just as guilty as the next person for judging a business book by its cover. Which is why we're determined to help businesses of all stages and ages go forth with confidence, knowing their brand reflects the best of what they have to offer.
